8 Key Components to Developing An Effective Digital Marketing Strategy

We all know today's consumer is entirely different. The digital revolution forever changed consumers and how we market to them. The Marketing plan you had in place years ago will not cut it in today's digital world. Social consumers, content marketing, organic SEO, trending, SoLoMo…so many buzzwords so little time. If you are looking to launch an effective digital marketing program, you need to know your stuff. If you are a tad overwhelmed, here are 8 key components to assist you in developing an effective digital marketing strategy.

1.Web Design

We've all dealt with website frustration. A poorly designed website will do nothing for customer loyalty. A well designed, user friendly website is the foundation of your digital marketing strategy.
In today's fast paced society you need a well thought out, easy to navigate website that enables your customers to spend time shopping instead of navigating.

2.Customers are Key

Do you know your customer and his or her wants and needs? Make sure your digital marketing strategy focuses on your customer. Your content should be valuable to him or her. Use social media platforms to engage your customers with items of value (coupons, rewards, prizes). Engage your customers by asking questions and providing your customers the chance to provide feedback.

3.Mobile Marketing

Don't forget to take your strategies mobile too. According to Microsoft Tag, mobile internet usage should overtake desktop usage by 2014. Ebay did £5 billion in Mobile sales in 2011 and is forecasting £10 billion for 2012 With this in mind, your digital marketing strategy should include development of a user-friendly mobile site and marketing tactics to target your audience.

4.SEO

In today's fast and furious world, you need brand visibility more than ever. In order to get to the top of the search engine results page, or SERP, you need an effective SEO strategy. Keyword research is the first step. Once you have identified your industry specific keywords, use them wisely throughout your website and on social media platforms. This will direct traffic to your site and and promote your company's rise in the SERPs.

5.Content Marketing

Your content needs to be not only valuable, but also fresh and new. Make sure you are blogging on a regular basis and adding links, videos, infographics and industry related topics to your site. Be sure to distribute these links across various social media platforms to help direct traffic to your site.

6.Social Media Marketing

Launch an effective social media marketing campaign. Facebook, Twitter, Google+, LinkedIn are all platforms your company should be seen on. Draw fans and followers by offering contests, discounts and giveaways. Always provide links to your content to increase website traffic. Facebook Marketing, YouTube TrueView InStream Ads are 2 great social media marketing tools to investigate.


7.Email Marketing

If you haven't already, develop and utilize an email marketing list. You can build your list from people you know, current and past customers and of course, subscribers. Entice subscribers with deals, incentives, announcements and giveaways. The more valuable information you send out to your email list, the more traffic your site will receive.

8.Online Retail Sites

Marketing your products on retail sites such as Google ProductSearch, Ebay, and Amazon will give you a huge boost in brand awareness. These sites are well resp ected and cater to buyers so it makes sense to partner with them. For example, Amazon Advantage allows you to sell your products through the internet-dominant Amazon name on a consignment basis. The advantage is clear: Marketing your products via a platform that is trusted and used by people who are likely to buy.
Things are rapidly changing in today's digital marketing world.

Make sure you stay on top of the ever-evolving digital marketing game by incorporating these 8 key components into your digital marketing strategy. If you want to some help or guidance then Contact POGO Digital Marketing

Contact POGO Digital Marketing
Contact POGO Digital Marketing 
Contact POGO Digital Marketing

From the World of Digital Marketing

http://www.pogo-digital.co.uk/learn-normal-functioning-activities-professional-digital-agencies/
https://www.facebook.com/prab.chadha/posts/1388109071465082?stream_ref=1
https://twitter.com/prabchadha/status/448038231079018496
http://www.pinterest.com/pin/349662358541647409/
https://plus.google.com/107306039504103006770/posts/APRLYLMNphJ

Digital Marketing: Effective and Responsive Marketing

Digital Marketing Solutions provide a very good ROI for small to medium business needs. They provide marketing solutions with the new age technology using different digital marketing tactics. With the competition heating up among different companies, there is always a need to come up with better marketing campaigns, which are also effective in reaching to the wider audience and the market.So why not get some help and guidance in the digital marketing world

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